a product innovation studio that combines lean processes with strategy, design and technology.
your expertise + our obsession with market validation = greater speed, less brand risk, and a higher win rate.
we are product people -- designers, entrepreneurs and leaders in the innovation community.
What drives us? Successful products, not deliverables. Outcomes, not output. The right solution, not an elegant fantasy.
What defines us? Experience, thought leadership, and an obsession to innovate better, smarter and faster. We love this stuff.
Giff is an early-stage specialist with 16 years of startup experience and a skill set that merges product management, UX design, front-end development, and sales/marketing. He has built and marketed consumer applications, games, and enterprise software, and has created digital experiences for many of the biggest companies in the world. Awarded "Product Person of the Year" in NYC for 2011, he co-organizes the Lean Startup Meetup in New York and regularly speaks about innovation and entrepreneurial best practices. He has also spoken at major conferences like NRF and GDC, as well as through media outlets such as Business Week, New York Times, CNBC, NPR, ABC News, and Reuters.
Jeff Gothelf has spent a 14 year career as an interaction designer, Agile practitioner, user experience team leader and blogger. He is one of the leading voices on the topic of Agile UX and Lean UX. In addition, Jeff is the author of the upcoming O'Reilly book (2012), Lean UX: Getting Out of the Deliverables Business. He is a highly sought-after international speaker having presented at EuroIA, SXSW, IA Summit, Interaction (IxDA), London IA, the Agile conference and Startup Lessons Learned. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, AOL while maintaining a strong advisory and mentorship presence in the startup communities of New York City and Silicon Valley.
Josh is a user experience designer and design manager with deep expertise in bringing rapid and responsive design and strategy to entrepreneurial environments, whether for startup or the enterprise. Previously he was program director for LUXr's New York City practice, was on the leadership team at Cooper, former design manager at Liquidnet, and was a founding Board Member and past President of the Interaction Design Association (IxDA).
Innovating a new digital business opportunity requires a cross-functional approach across business, design/UX, and engineering. We bring all those capabilities, along with a lean process.
A great product is not enough; it needs to be the right product.
The right product is simple, compelling, and aligned with the business model.
Lead with vision, but ruthlessly test against the market.
You cannot measure progress if you aren't measuring anything.
Deliverables are not progress.
Innovation abhors functional silos.
Reduce risk by minimizing cycle times.
@proof_nyc